Privacy Policy

Bloom & Beauty by Fiorella (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, purchase products, or use our services.

By using this site or our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect two types of information:

a. Non-Medical Information

  • Name, email address, phone number, and other basic contact details (e.g., via website forms or newsletter signup).
  • Payment details processed through third-party providers (e.g., Stripe, Cherry). We do not store your payment card information on our servers.
  • Browsing data collected via analytics tools.

b. Medical/Health Information (PHI)

  • When you book appointments, complete intake forms, or communicate with our practitioners, we may collect health-related information, including medical history, treatment records, and other Protected Health Information (“PHI”).
  • All PHI is collected and stored securely through Jane App, a HIPAA-compliant electronic health record and practice management platform.

2. How We Use Your Information

We may use your information to:

  • Provide services, consultations, and treatments.
  • Process product purchases and payments.
  • Schedule and manage appointments.
  • Send updates, reminders, and marketing communications (if you have opted in).
  • Improve website functionality and user experience.

We will never sell or rent your information to third parties.

3. HIPAA Compliance and Jane App

  • All PHI submitted through Jane App is protected under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).
  • Jane App implements advanced safeguards, including encryption, access controls, and secure data storage, to protect your medical information.
  • While basic website forms may collect limited contact information, all medical intake, history, and treatment data are managed exclusively through Jane App.

4. Cookies and Tracking

Our website uses cookies and similar technologies to improve browsing, analyze site traffic, and support marketing efforts.

  • By using this site, you consent to the use of cookies.
  • You can adjust your browser settings to manage or disable cookies.
  • For more details, see our [Cookie Notice].

5. Data Security

We use industry-standard measures, including SSL encryption and secure third-party providers, to protect your personal data. However, no online system is 100% secure, and we cannot guarantee absolute security.

6. Photos, Videos, and Testimonials

  • We only use patient photos, videos, or testimonials with prior written consent.
  • Such materials may be used for marketing, educational, or informational purposes.

7. Your Rights

Depending on your state of residence, you may have the right to:

  • Access, correct, or request deletion of your personal information.
  • Opt out of marketing communications at any time.
  • Request a copy of your records held in Jane App.

To exercise these rights, please contact us (see Section 9).

8. Children’s Privacy

This website and our services are not directed to individuals under the age of 18. We do not knowingly collect data from minors.

9. Contact Information

For questions about this Privacy Policy or to exercise your rights, contact us at:

Email: [email protected]

Phone: +1 (914) 260-2884

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.” Your continued use of our services after changes are posted constitutes your acceptance.

Thank you!

Bloom & Beauty by Fiorella
Operating States: New York & Virginia, USA

Effective Date: September 16, 2025